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Can they do that?

I just read this on a website I ordered some stuff from:

UPS, UPS brandmark, and the Color Brown are trademarks of United Parcel Service of America, Inc. All Rights Reserved.

Dude. They trademarked BROWN.

I'm gonna start a company and trademark the letter E. Then I'm suing the shit out of everyone.

Comments

( 12 comments — Leave a comment )
beatnikside
Jun. 7th, 2005 11:18 pm (UTC)
UPS is more than welcome to the stuff I scoop outta the cat box. Where shall I mail it?
vespa59
Jun. 7th, 2005 11:37 pm (UTC)
They don't want it. They just want rights to it. Your cats now owe them $37.50
iam_emperor
Jun. 8th, 2005 12:37 am (UTC)
Hrm. Didnt John Deere try to do this with the color Green? I though that didnt go anywhere... Let me see if i can dig up a link - I dont think the color brown is a trademarkable concept. I mean, you can prove it existed before UPS Started using it.
tabletop
Jun. 8th, 2005 03:35 am (UTC)
the worst part of this entire thing: vcu in richmond has a well known advertising graduate program called Adcenter. They turn out kids that go on to work at all of the companies that have ads that you actually remember the next day. This kid John was at school there and got an internship...somewhere, can't remember where. That's where he made the Brown campaign. And that's where they used the idea without ever paying this kid a fucking dime. This kid, he's a nice kid, good lookin', just bought a scooter, but fuck. That was probably his last good idea, ever.

vespa59
Jun. 8th, 2005 06:14 am (UTC)
Ouch!

On an unrelated note, are you still coming for Rage? I'll be working a lot, but I'll be around at stuff and stuff.
staxsoulkid
Jun. 8th, 2005 08:26 am (UTC)
Sadly, this happens more often than you might think. Lots of designers patent the colors they "create." Whenever the Denver Public Library wanted or needed to paint its walls, they would have to spend mad cash for the special Michael Graves paint, since that's what he used when the building was designed. Bummer.

Also, did you ever see the Onion article where Microsoft Patented 1's and 0's? It was hilarious--they cited their autographed, first edition of Sartre's Being and Nothingness as proof that these numbers belonged to them.
vanilla_christ
Jun. 8th, 2005 12:41 pm (UTC)
"What can Brown do for you?"

Yeah I didn't think you could copyright something like that. Wasn't Donald Trump turned down for his bid to copyright the word "Trump" in all its uses? That was years ago and grossly insignificant in the sceme of things so I don't recall.

If it's yellow let it mellow...
molotrash
Jun. 8th, 2005 03:43 pm (UTC)
Just name your brown color "chocolate" and you will be fine. heh.

Also, their particular color used in a brand name/logo, etc would probably infringe, nothing else.

So, are you diggin' SF more than you thought?
vespa59
Jun. 8th, 2005 04:45 pm (UTC)
I was pretty sure it was going to be this awesome.
tempertantrum
Jun. 8th, 2005 07:40 pm (UTC)
And I bet its much warmer....arrrrgggggh. I gotta get to a warmer climate!
kz
Jun. 8th, 2005 06:23 pm (UTC)
The editor in me notes that both "Color" and "Brown" are capitalized, which wound suggest that it's a trademarked phrase, but brown is OK to use alone.
queencity
Jun. 9th, 2005 03:41 pm (UTC)
my dad's company makes software for color printers and almost got sued by a company that had a patent on any software using color, or something like that. this company has sued the likes of kodak and kinkos and won large sums of money by settling out of court.
( 12 comments — Leave a comment )