October 28th, 2008


On Vox: It's alive!

Once in a while, I take on a little Flash project from my friend Dave's gigantic queue, just to get some real-world practice and keep my skills sharp. It's a fun little side hobby and I'm finding that I'm decent at it, which is good for the ego for sure. Usually, these projects just involve me taking something that Dave built for someone previously and making requested changes or updates to it. Recently, however, he asked me to build a group of ads for a Popular Video Game Franchise. The ads are what is known in the industry as a "roadblock", meaning all the ads on the page are for the same thing. This particular roadblock involved them not only being for the same thing, but for them to have synchronized interactive animation, which meant they all had to talk to each other whenever the user interacted with any of them (in this case by rolling their mouse over one). I'd never seen anything like it before, let alone implemented anything like it, but it sounded doable and the more I ventured in to figuring out how to make it work, the more I liked the solution I came up with. Dave helped me out with some of the dirty details and he did all the project management and interacting with the client, but I'm sayin' that this here is my project that I made from scratch. It launched today and I'm a proud papa.

If you want to check it out, go to Gamespot and click on "New Releases". If you roll over any of the ads (the 300x250 box on the right is the best one) you should be able to "explore" the buxom protagonist of the game and her surroundings through the four synchronized Flash ads.

It's definitely not perfect. Flash's means for sending messages between individual movies (ads) is a little sketch and unreliable, so the motion can be a little choppy. I think it's the best it can be, though, and the client is really happy with it. Plus, it's got boobies in it.

Originally posted on pop.vox.com