I guess this is particularly irritating to me because I know what it's like to be the ripped off. Microsoft did a "trial" of my company's products for the Pocket PC and Smartphone about a year and a half ago. I had to bend over backwards to loan them devices and carrier SIMs, and support them for a couple of months while they learned all about how our product works and what it does, under the guise of fostering some business relationship that I never really understood. After the trial, I never really heard much about it, until a few months ago when everyone's all excited because the geniuses are hooking up Exchange with the ability to push data over the air to wireless devices. Yeah... wow... that IS exciting. Rather, it WAS exciting when WE started doing it forever ago.
"Oooh. Look at you, Microsoft. You're sooooo smart! Yes you are!!! Who's my big smart boy? That's right!"