Step two: Paint it pure white, with light grey accents. Note that you must use "grey" and not "gray".
Step three: Put a small letter i in front of the name of said product: iClapper.
Step four: Put it in a tiny white box with light grey lowercase lettering.
Step five: Sell it to Mac people for 40%-80% more than you paid for it.
Optional Step six: Integrate it with iTunes.